Breaking into a new international market takes more than sending emails or attending the occasional trade show.
It takes local knowledge, established relationships, consistent representation and someone who is actively championing your brand in the market.
That's where Brand2Market comes in.
We act as an extension of your team in Australia and New Zealand, representing your business directly to the travel trade and developing the relationships that create awareness, distribution and ultimately sales.
Our services can include:
Trade Representation
Representing your brand directly to travel agents, wholesalers, tour operators, specialist travel companies and other relevant industry partners.
Business Development
Identifying and approaching the partners most likely to sell your product, opening doors and developing those introductions into meaningful commercial relationships.
Sales and Market Development
Developing a targeted sales strategy for Australia and New Zealand, identifying new market segments and creating opportunities for growth.
Trade Training and Education
Delivering presentations, webinars, product training and one to one education so travel sellers understand your product and feel confident recommending it.
Special Interest Market Development
Connecting tourism products with niche sectors including luxury travel, wildlife, photography, wellness, golf, walking and active travel, women only travel, mother and son tours, over 50s, small groups and other specialist markets.
Marketing and Brand Awareness
Supporting trade communications, campaigns, product launches, industry events, social media and targeted marketing initiatives.
Market Intelligence
Providing local insight into what Australian and New Zealand travellers and travel sellers are looking for, competitor activity, market opportunities and feedback from the trade.
Ongoing Representation
Most importantly, we don't simply make an introduction and disappear. We nurture relationships, follow up opportunities and keep your brand visible and relevant within the market.
Want a presence in Australia and New Zealand without establishing an office here?
Brand2Market gives international tourism businesses an experienced representative on the ground, building relationships, creating opportunities and keeping your brand in front of the people who influence and sell travel.
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