--- title: About Brand2Market | Alison Fleming description: Brand2Market founder Alison Fleming has 20+ years representing tourism, aviation and hospitality brands across Australia, New Zealand and the South Pacific. --- [![Brand2Market](https://www.brand2market.co/hubfs/logo.png)](https://www.brand2market.co/?hsLang=co) [Home](https://www.brand2market.co/?hsLang=co) [Services](https://www.brand2market.co/services?hsLang=co) [About](https://www.brand2market.co/about?hsLang=co) [Classic Destinations](https://www.brand2market.co/classic-destinations?hsLang=co) [Contact](https://www.brand2market.co/contact?hsLang=co) [Enquire](https://www.brand2market.co/contact?hsLang=co) About Brand2Market # Experience. Relationships. Results. ![Alison Fleming, founder of Brand2Market](https://www.brand2market.co/hubfs/ali%20f.jpg) Alison Fleming Founder, Brand2Market 20+ years Aviation, hotels and DMCs ANZ and South Pacific Brand2Market was founded by Alison Fleming, a sales, marketing and business development professional with more than 20 years' experience representing tourism, aviation, hospitality and destination brands across Australia, New Zealand and the South Pacific. Alison's career has been built around one thing: connecting great products with the right people and turning those relationships into commercial opportunities. Her experience spans destination management companies, luxury resorts, aviation, attractions and tourism experiences, working extensively with travel agents, wholesalers, tour operators and specialist travel businesses. As Group Marketing Manager with GCH Aviation, Alison worked across New Zealand, Fiji and Vanuatu and played a significant role in taking subsidiary Pacific Island Air from start up stage into a multi million dollar operation. That experience helped shape the philosophy behind Brand2Market. Great tourism products don't always need bigger marketing budgets. Often, they need the right person in the market: someone who understands their product, knows who to talk to, opens the right doors and consistently represents their brand. Today, Brand2Market provides that local presence for international tourism businesses wanting to develop the Australian and New Zealand markets. We don't believe in representing dozens of competing products. We believe in understanding the businesses we represent, becoming genuinely passionate about their product and working as an extension of their team. > Because successful representation isn't about collecting contacts. It's about creating relationships that lead somewhere. Testimonial > “Alison represented GCH Aviation and our Pacific aviation businesses, including Pacific Island Air in Fiji and Vanuatu Helicopters, across the Australian and New Zealand travel markets. > > Her role encompassed sales, marketing and trade representation, building relationships with travel agents, wholesalers, tour operators and key industry partners across Australia, New Zealand and international markets. > > Alison played a significant role in the growth of Pacific Island Air from a start-up operation into a multi-million-dollar turnover. She helped take a relatively unknown brand to market, building awareness and establishing relationships with the travel trade, developing new distribution channels and creating commercial opportunities that contributed directly to the growth of the company. This ability to take a new product, establish it in the market and turn relationships into revenue was a real strength. > > Alison has a natural ability to connect with people and build strong, genuine business relationships. She represented our brands with professionalism and enthusiasm and was highly proactive in identifying new opportunities, increasing our visibility and ensuring our products remained front of mind with our industry partners. > > One of Alison’s greatest strengths is her ability to understand a product, identify the markets and partnerships with the greatest potential, and then communicate its value in a way that resonates with both trade partners and customers. She combines strategic thinking with the willingness to get out into the market, build relationships and make things happen. > > I would have no hesitation in recommending Alison to any tourism, hospitality or lifestyle business looking for an experienced sales and marketing representative who can establish and grow their presence in the Australian and New Zealand markets and, most importantly, deliver measurable commercial results.” John Currie Owner, GCH Aviation ## Want a presence in Australia and New Zealand without establishing an office here? Brand2Market gives international tourism businesses an experienced representative on the ground. [Start a conversation →](https://www.brand2market.co/contact?hsLang=co) Brand2Market [Home](https://www.brand2market.co/?hsLang=co) [Services](https://www.brand2market.co/services?hsLang=co) [About](https://www.brand2market.co/about?hsLang=co) [Classic Destinations](https://www.brand2market.co/classic-destinations?hsLang=co) [Contact](https://www.brand2market.co/contact?hsLang=co) [alifleming23@gmail.com](mailto:alifleming23@gmail.com) © 2026 Brand2Market · [Privacy](https://www.brand2market.co/privacy?hsLang=co) AU and NZ travel trade representation