---
title: Brand2Market | Travel trade representation in Australia and NZ
description: Brand2Market connects international tourism brands with the Australian and New Zealand travel trade. Sales, marketing and trade representation by Alison Fleming.
---

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![Blue train crossing the Nine Arch Bridge through the hills of Ella, Sri Lanka](https://www.brand2market.co/hubfs/hero%20nine%20arches%20bridge%20(2).jpg)

Travel trade representation · Australia and New Zealand

# Your Brand. Our Market. Real Connections.

Connecting global tourism brands with the Australian and New Zealand travel trade through one trusted voice.

[Start a conversation →](https://www.brand2market.co/contact?hsLang=co) [Our services](https://www.brand2market.co/services?hsLang=co)

What we do

## Your local representative in Australia and New Zealand

Brand2Market provides specialist sales, marketing and trade representation for international tourism businesses looking to establish, strengthen or grow their presence in Australia and New Zealand.

From luxury resorts and destination management companies to boutique hotels, aviation, attractions and specialist tourism experiences, we become your local representative on the ground. We connect your brand with the travel agents, wholesalers, tour operators and industry partners who can take your product to market.

You know your product. We know this market. Together, we grow it.

The route to market

01

Your tourism brand

Resorts, DMCs, hotels, aviation, attractions

→

02

Brand2Market

Your representative on the ground

→

03

The travel trade

Agents, wholesalers, tour operators

→

04

Travellers

Australians and New Zealanders booking your product

Our services

## An extension of your team, on the ground here

### Trade Representation

Representing your brand directly to agents, wholesalers and tour operators.

### Business Development

Opening doors and developing them into real commercial relationships.

### Trade Training and Education

Equipping travel sellers to understand, and confidently recommend, your product.

### Marketing and Brand Awareness

Trade communications, campaigns, events and targeted marketing initiatives.

[View all services →](https://www.brand2market.co/services?hsLang=co)

Who we represent

## Tourism businesses ready for the Australian and New Zealand market

We work with a small number of brands we genuinely believe in, so each one gets real focus and consistent representation.

![Seaplane moored at the overwater arrival jetty of JOALI Maldives, surrounded by turquoise lagoon](https://www.brand2market.co/hubfs/JOALI%20Maldives%20-%20Arrival%20Jetty%20-%20WEB%20LR%20Image.jpg)

### Luxury resorts and hotels

Premium and boutique properties looking for the right agents and wholesalers.

![Classic Destinations retains crown as Sri Lanka's Leading DMC at the World Travel Awards 2026](https://www.brand2market.co/hubfs/World%20Tourism%20Awards.jpg)

### Destination management companies

DMCs wanting a trusted voice in front of the people who sell their destination.

![Pacific Island Air helicopter flying over a beach resort island in Fiji](https://www.brand2market.co/hubfs/fiji_sqNEW.jpg)

### Aviation, attractions and experiences

Airlines, attractions and specialist tourism experiences building trade distribution.

Special interest markets

## Connecting your product with the niches that sell it best

Luxury travel Wildlife Photography Wellness Golf Walking and active travel Women only travel Mother and son tours Over 50s Small groups

![Alison Fleming, founder of Brand2Market](https://www.brand2market.co/hubfs/ali%20f.jpg)

Your contact on the ground

## Alison Fleming

Founder, Brand2Market

A sales, marketing and business development professional with more than 20 years' experience representing tourism, aviation, hospitality and destination brands across Australia, New Zealand and the South Pacific.

As Group Marketing Manager with GCH Aviation, Alison worked across New Zealand, Fiji and Vanuatu, and played a significant role in taking subsidiary Pacific Island Air from start up stage into a multi million dollar operation.

[Read Alison's story →](https://www.brand2market.co/about?hsLang=co)

How it works

## Representation that keeps going after the introduction

01

### We get to know your product

Understanding your business, your goals and what makes your product right for this market.

02

### We take it to the trade

Introductions, presentations and training with the agents, wholesalers and operators most likely to sell it.

03

### We keep your brand visible

Following up opportunities, nurturing relationships and reporting back on what the market is telling us.

Why partners work with us

## What you get on the other end of the relationship

### Focused representation

We don't represent dozens of competing products. Each brand gets genuine attention and passion.

### A presence without an office

An experienced representative in market, without the cost of setting up locally.

### Relationships that open doors

Two decades of trade connections across Australia, New Zealand and the South Pacific.

### Local market intelligence

Honest insight into what travellers and travel sellers here are looking for.

## Ready to offer your brand to the Australian and New Zealand markets?

Every enquiry goes directly to Alison. No call centre. All care, all responsibility.

[Start a conversation →](https://www.brand2market.co/contact?hsLang=co)

Brand2Market

[Home](https://www.brand2market.co/?hsLang=co) [Services](https://www.brand2market.co/services?hsLang=co) [About](https://www.brand2market.co/about?hsLang=co) [Classic Destinations](https://www.brand2market.co/classic-destinations?hsLang=co) [Contact](https://www.brand2market.co/contact?hsLang=co)

[alifleming23@gmail.com](mailto:alifleming23@gmail.com)

<https://www.linkedin.com/in/alison-fleming-a0a17a16/>

© 2026 Brand2Market AU and NZ travel trade representation