Brand2Market Enquire
Blue train crossing the Nine Arch Bridge through the hills of Ella, Sri Lanka
Travel trade representation · Australia and New Zealand

Your Brand. Our Market. Real Connections.

Connecting global tourism brands with the Australian and New Zealand travel trade through one trusted voice.

Start a conversation → Our services
What we do

Your local representative in Australia and New Zealand

Brand2Market provides specialist sales, marketing and trade representation for international tourism businesses looking to establish, strengthen or grow their presence in Australia and New Zealand.

From luxury resorts and destination management companies to boutique hotels, aviation, attractions and specialist tourism experiences, we become your local representative on the ground. We connect your brand with the travel agents, wholesalers, tour operators and industry partners who can take your product to market.

You know your product. We know this market. Together, we grow it.

The route to market
01
Your tourism brand
Resorts, DMCs, hotels, aviation, attractions
02
Brand2Market
Your representative on the ground
03
The travel trade
Agents, wholesalers, tour operators
04
Travellers
Australians and New Zealanders booking your product
Our services

An extension of your team, on the ground here

Trade Representation

Representing your brand directly to agents, wholesalers and tour operators.

Business Development

Opening doors and developing them into real commercial relationships.

Trade Training and Education

Equipping travel sellers to understand, and confidently recommend, your product.

Marketing and Brand Awareness

Trade communications, campaigns, events and targeted marketing initiatives.

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Who we represent

Tourism businesses ready for the Australian and New Zealand market

We work with a small number of brands we genuinely believe in, so each one gets real focus and consistent representation.

Seaplane moored at the overwater arrival jetty of JOALI Maldives, surrounded by turquoise lagoon

Luxury resorts and hotels

Premium and boutique properties looking for the right agents and wholesalers.

Classic Destinations retains crown as Sri Lanka's Leading DMC at the World Travel Awards 2026

Destination management companies

DMCs wanting a trusted voice in front of the people who sell their destination.

Pacific Island Air helicopter flying over a beach resort island in Fiji

Aviation, attractions and experiences

Airlines, attractions and specialist tourism experiences building trade distribution.

Special interest markets

Connecting your product with the niches that sell it best

Luxury travel Wildlife Photography Wellness Golf Walking and active travel Women only travel Mother and son tours Over 50s Small groups
Alison Fleming, founder of Brand2Market
Your contact on the ground

Alison Fleming

Founder, Brand2Market

A sales, marketing and business development professional with more than 20 years' experience representing tourism, aviation, hospitality and destination brands across Australia, New Zealand and the South Pacific.

As Group Marketing Manager with GCH Aviation, Alison worked across New Zealand, Fiji and Vanuatu, and played a significant role in taking subsidiary Pacific Island Air from start up stage into a multi million dollar operation.

Read Alison's story →
How it works

Representation that keeps going after the introduction

01

We get to know your product

Understanding your business, your goals and what makes your product right for this market.

02

We take it to the trade

Introductions, presentations and training with the agents, wholesalers and operators most likely to sell it.

03

We keep your brand visible

Following up opportunities, nurturing relationships and reporting back on what the market is telling us.

Why partners work with us

What you get on the other end of the relationship

Focused representation

We don't represent dozens of competing products. Each brand gets genuine attention and passion.

A presence without an office

An experienced representative in market, without the cost of setting up locally.

Relationships that open doors

Two decades of trade connections across Australia, New Zealand and the South Pacific.

Local market intelligence

Honest insight into what travellers and travel sellers here are looking for.

Ready to offer your brand to the Australian and New Zealand markets?

Every enquiry goes directly to Alison. No call centre. All care, all responsibility.

Start a conversation →